About
R. Brenton Dana Sr.
Founder & President
R. Brenton Dana first fell into Palmetto State politics while attending the University of South Carolina. In the years since he has been blessed to work for a multitude of fantastic candidates and campaigns across South Carolina.
After a series of stints on different campaigns throughout the state, in 2018 Dana, founded Dana Three Strategies and began executing and advising political campaigns across South Carolina. The firm's name, Dana Three Strategies, stems from Dana being a triplet and the oldest of three brothers.
Dana Three is a relationship-driven firm, offering services ranging from message development and direct mail initiatives to campaign strategy development and implementation. Dana Three has worked on behalf of and advised campaigns at the U.S. Senate, congressional and local levels.
Prior to his full-time political career, Dana worked for the Boy Scouts of America (BSA) as a fundraising professional. He set new fundraising records and standards in the thirteen-county region of the Pee Dee Area Council. As a result, Dana was able to meet and surpass previous budget development goals leading to significant increases in membership and services for youths. Dana and his brothers are Eagle Scouts and were the first triplets in BSA history to receive their Eagle Scout Awards at the same time.
Dana’s work experience also includes a stint at the Heritage Foundation in Washington, D.C., as well as a multitude of roles in both legislative chambers in the South Carolina State House when he was a college student.
Dana enjoys spending time with his family, attending church and Gamecock football games as well as enjoying the outdoors, classic cars and helping coach young quarterbacks. He is an avid reader, writer, Second Amendment advocate and former competitive marksman in the Precision Rifle Series.
Born and raised in Darlington, SC, Dana now resides in Greenville, with his wife Crandall, his three-year-old daughter Mary Nance and newborn son, Robert Brenton Dana, Jr. lovingly referred to as “Beau.
Rob Costello
Executive Vice President &
Chief Political Strategist
Rob Costello has managed and consulted for some of the most competitive and closely-watched campaigns at all levels across the country in the last decade. He joined Dana Three Strategies in January 2023.
Most recently, Costello was Vice President at a national political consulting firm, where he oversaw a dominant 2022 election cycle. He was part of the consulting team for two independent expenditure groups for U.S. Senate candidates in Alabama and Pennsylvania, Katie Britt and Dr. Mehmet Oz respectively, both of whom won highly-contested Republican primaries and one of whom (Senator Britt) won election to the United States Senate. Costello also served as general consultant for multiple successful local, State House and Congressional campaigns.
In 2018, Costello was a member of the consulting team for the successful U.S. Senate campaign of Senator Mike Braun in Indiana, facilitating an over $10 million direct mail and TV advertising plan. Costello has either directly worked on or consulted for campaigns in over twenty states including South Carolina.
Prior to his consulting and campaign management career, Costello worked as a member of the digital team on a Presidential campaign and a field director on a highly-competitive U.S. Senate race.
He attended the George Washington University in Washington, D.C. on a baseball scholarship. He is also a graduate of the Republican National Committee’s Campaign Management College.
Costello resides in Greenville with his fiancé Katarina. He enjoys golfing, watching sports, and enjoying the outdoors in his free time.